Meet Ashley Nicol
SaaS Sales and GTM Expert
With over 15 years of experience leading high-performing SaaS sales teams, I am passionate about driving growth and transforming businesses in the technology sector. As the Senior Vice President of Sales at Khoros, a Vista Equity Partners portfolio company, I oversaw North America, EMEA, and APAC operations, managing $250M in annual recurring revenue (ARR) and delivering $30M in net new revenue. During my tenure, I had the privilege of becoming Vista Value Trained, mastering industry-leading frameworks that enhance operational excellence and drive predictable growth.
My career has also included impactful roles with K1 and Peak Equity Partners, where I honed my expertise in scaling SaaS companies, implementing go-to-market strategies, and building world-class sales organizations. These experiences have equipped me with a deep understanding of the SaaS landscape, from startups to global enterprises.
Today, I leverage my experience to help SaaS companies accelerate revenue, optimize sales performance, and achieve sustainable growth. My approach combines proven methodologies, strategic insights, and a commitment to empowering sales teams to reach their full potential. Let’s work together to take your SaaS business to the next level.
In today's economic landscape, SaaS organizations must prioritize building a performance-based sales team that not only drives revenue but also focuses on enhancing EBITDA. This shift from a growth-at-all-costs mentality requires a strategic approach. By developing a comprehensive sales playbook and robust processes, businesses can ensure their sales teams operate at peak efficiency, effectively addressing the needs of the market while maximizing profitability. A high-performing sales organization is essential for navigating the complexities of the modern business environment and achieving sustainable success.